Brand IdentityPhotographyWeb Design
Soulfull Health
Enlightenment for woman
Business Stage: Pre-launch
Who in the team we worked with: Founders
Key Areas of Focus: Client Acquisition, Brand Visibility and Client Engagement
Burn Hard, an influential personal training brand spearheaded by its Founder, Bernhard, looked to elevate its online presence to attract affluent clientele and amplify its brand image in the fitness industry.
Founder's Challenges: A Lack of Online Presence and Brand Cohesion
Navigating the fitness industry, Bernhard had the challenge of standing out in a sea of personal trainers.
With the market saturated with generic self-help programs and fitness DVDs, Bernhard realised the need for a stronger online presence to convey his approach and value proposition effectively. Additionally, catering to middle-to-high-income clients while maintaining a competitive edge posed a significant hurdle.
How Particular Partnered with
Burn-Hard
Collaborating with Burn Hard, Particular Agency set out to create captivating visual content that would set Burn Hard apart in the fitness industry. By providing Burn Hard's brand narrative with elements of warmth, authenticity, and inclusivity, we aimed to create an emotional connection with the audience, emphasising the brand’s commitment to empowering individuals through fitness.
Our focus on creating cinematic video clips and photo shoots aimed to capture Bernhard's energy and expertise, positioning Burn Hard as a premier destination for upscale clientele.
"With the support of Particular Agency, we're excited to strengthen our brand presence and deliver great fitness experiences to our clients."
Bernhard
Founder
